Our Services

Michelle brings a research-backed, strategic approach to every project. Her experience includes crisis communications during wildfires — managing sensitive messaging in high-pressure situations — and over 25 years as a journalist and community newspaper editor. This unique blend of advanced education, crisis expertise, and storytelling allows Michelle to craft authentic, impactful messages that resonate and build trust. She’s dedicated to helping organizations navigate complex communication challenges with confidence and clarity. 

Crafting strategic communication campaigns aligned with organizational goals

Strategic Communication

Are you navigating complex environmental challenges, emergency responses, or community engagement efforts? As a seasoned Communications Strategist, I offer tailored consulting services to help organizations communicate effectively, build trust, and strengthen stakeholder relationships during critical times.

Whether you’re looking to generate positive press, prepare for media interviews, or navigate challenging news cycles, we provide the strategy and support to position you as a trusted and authoritative voice in your industry.

Public Relations

In today’s fast-moving media landscape, securing the right coverage and managing your public image is more important than ever. I will help you craft compelling stories, build strong relationships, and ensure your message reaches the right audience.

Craft compelling stories, build strong relationships with journalists, and ensure your message reaches the right audience.

Media Relations

Whether you’re looking to generate positive press, prepare for media interviews, or navigate challenging news cycles, we provide the strategy and support to position you as a trusted and authoritative voice in your industry.

Brand Messaging & Storytelling: Tailor your narrative to connect deeply with your target market. Seamlessly blend SEO, social media, content marketing, and PPC to create a unified brand experience, data-driven insights.

Digital Strategy

I specialize in crafting and executing digital marketing strategies that resonate with your audience and drive measurable results.

  • Brand Messaging & Storytelling: Tailor your narrative to connect deeply with your target market.

  • Integrated Digital Tactics: Seamlessly blend SEO, social media, content marketing, and PPC to create a unified brand experience.

  • Data-Driven Insights: Leverage analytics to refine your strategy and maximize ROI.

  • Audience Engagement: Develop campaigns that spark meaningful interactions and foster long-term relationships.

Transform your digital presence and let your brand speak with clarity, creativity, and confidence. Discover how strategic communications can power your digital marketing journey and position your business for sustained success.

Develop comprehensive communication strategies aligned with your organizational goals.

Policy Analysis and Briefs

Whether supporting government agencies, non-profits, or private organizations, I provide customized consulting solutions to inform policy decisions, including thorough reviews of policies, regulations, and organizational initiatives.

  • Draft policy briefs, briefing notes, and recommendations for decision-makers.

  • Facilitate stakeholder consultations to gather insights and inform policy development.

  • Support policy implementation with clear communication plans.

A woman with brown hair, seen from behind, holding a remote control, participating in a virtual meeting with multiple people displayed on a large screen. The screen shows various individuals in separate video call windows.

Stakeholder EngagEment planning

Design and implement strategies to foster trust and collaboration.

  • Organize stakeholder meetings, public consultations, and community outreach programs.

  • Develop engagement tools to ensure inclusive participation and feedback.