A Canadian communications consultancy based in northern Alberta and with a global perspective
Michelle Huley is a strategist and communications professional helping businesses, leaders, and mission-driven organizations communicate with clarity, especially in complex or high-stakes environments.
Backed by a career in community print journalism and her experience working in wildfire communications, Michelle has the confidence and dexterity to develop clear strategy and calm counsel when it counts. Michelle’s advanced degree in Strategic Communications and Public Relations from Queen Margaret University in Scotland provides the critical thinking skills necessary to develop tailored, effective communication plans that resonate with diverse audiences.
From a strategic overview rooted in the latest industry research, ethical standards, and innovative approaches to support as events unfold, Michelle helps you communicate with clarity and impact
Strategy before execution
Michelle takes a broad, intentional approach to planning and managing all communication efforts to ensure an organization’s overall goals and culture are reflected in a comprehensive plan. Aligning messaging across multiple channels, audiences, and functions achieves specific objectives—whether it's building awareness, changing perceptions, or influencing behaviour.
Michelle will audit your existing messaging, marketing and communications materials, structures, and processes from start to finish. Her research will identify what is working and where the gaps are to inform a clear, measurable strategy.
Our communications and marketing strategies are your roadmap to effective communications with a solid ROI. She outlines your objectives, who you are talking to, and what you are saying to them, then strategizes the actions that will move you toward your goals. As we work together to implement it, we measure the results to make sure you’re successful.
Crisis Communications and Issues Management
Is your organization prepared for a crisis? It’s not a matter of if. It’s a matter of when. From preparation and planning to response, Michelle can help you navigate unexpected events with authenticity, clarity, and speed. She provides strategic advice and support so your organization is prepared, responsive, and well able to recover from unexpected circumstances. She will prepare you to lead during a crisis and preserve your organization’s trust and credibility within your community.
Strategic crisis communications planning
Media training
Media relations and coordination
Key message development
Social media response policies
Industrial and community liaison coordination